ABQ 66 The Real Original

City of Albuquerque

RK Venture

Mario Diaz Bustamante / Logo animation and Production Artist
Rebecca Hahs / Senior Design Director
Rachel Kennedy / Production Artist
Nick Tauro Jr / Broadcast Creative Director and Writer
Richard Kuhn / Executive Creative Director
Phillip Torres / Director at MOOD production company
Austin Madrid / Director of Photography at MOOD production company

Since 1926, Route 66 has been the experience of a lifetime for travelers, adventurers, desperados, and dreamers.
The City of Albuquerque Economic Development Department came to RK Venture in search of new ways to promote and market the historic corridor. At RK Venture, we created the ABQ 66 "The Real Original" campaign to help revitalize Albuquerque’s historic Route 66 by boosting consumer activity and sales revenue along the corridor. The campaign, includes new branding and identity, district identification banners, a website, videos, and print and digital graphics. 
The program is part of the City’s post-pandemic economic recovery plan to support local businesses and boost outside economic investment by championing what makes Albuquerque unique and "The Real Original".
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