COVID Public Service Announcement
City of Albuquerque
Mario Diaz Bustamante / Motion Designer and Video Producer
Rebecca Hahs / Art Direction
Nick Tauro Jr / Broadcast Creative Director and Copywriter
Richard Kuhn / Executive Creative Director
2020 hit us by surprise. With mandates in every state, the City of Albuquerque approached RK Venture in search of a way to create a public service announcement that could practice safe distance, be different from every other animated advertisement and encourage people to be safe during the pandemic. We at RK Venture, created the NEVER campaign where the video was created to encourage people to get tested, practice safe distance and wear a mask.
The video consists of animated kinetic typography and a man's personal testimony who was carrying COVD and was unaware because he had no symptoms.