Client:
New Mexico Department of Transportation
Agency:
RK Venture
Roles:
Mario Diaz Bustamante / Motion Graphic Artist, Video Producer and Production Artist
Rebecca Hahs / Senior Design Director
Rachel Kennedy / Copywriter
Mario Moreno / Production Artist
Nick Tauro Jr / Broadcast Creative Director
Richard Kuhn / Executive Creative Director
Toss No Mas was a very popular campaign among New Mexicans in the 1990s. In 2021, the New Mexico Department of Transportation highlighted that "roadside litter was once again becoming a persistent issue in the state." At RK Venture, we were tasked with giving the Spanish slogan a modern look and creating a new logo for the re-launch of the campaign.
To freshen it up, we crafted a fun jingle that parodies a popular 1980s song, which quickly gained traction all over the state of New Mexico. Additionally, we supported the campaign with digital ads and social media efforts, as well as static graphics such as billboards. These materials included information on how litter affects communities in New Mexico, tips on how to secure loads on vehicles with tarps and ropes, and ways for residents to get involved and volunteer in their neighborhoods.
